In 1997 when I was attending Rutgers University in New Jersey, I worked part time as a traveling commission salesman showing gemstones door-to-door to retail stores.  
In a few short months of working in this industry I could see the tremendous inefficiencies. Communication was painfully slow, traveling door to door was usually a waste of time, shipping was was even slower, the middlemen were too too many.

Ever since I can remember I had a passion for creating-and-doing.  The gemstone industry, like most industries of the .com start-up era were ready for big changes.  I figured it was a good time to put my create-and-do attitude to the test.  I left college and started my own business.

No-one in the industry thought I was right about gemstones and jewelry selling on the internet.  They were correct, as many start up companies like Gemkey, ThaiGem and others failed over the years, I was smaller and self funded, we learned from other people's mistakes and kept improving and growing steadily.  

The mainstream internet continued to develop, ebay was the rage, yahoo was the only search engine and cell phones were becoming more common. Digital camera's started to hit the marketplace, websites and internet speeds were beginning to reach levels of practical use. 

But few of our retail customers were using email or even computers; it was clear to me that the future was in creating a fully vertical company from mine-to-market, we had to go direct to consumers.

That was the start of a long journey that still continues today.  The Natural Sapphire Company was the first main website and business enterprise.  Then we shared our self developed software systems with some of our friends in the industry, created a b2d marketplace in 47thst.com.  Instagem, our award winning 360-digital media software was created over painstaking efforts and years of trial and error.  Emeralds.com was our first expansion into the green world of Beryl, and now we recently launched www.TheNaturalRubyCompany.com

We started as a gemstone company, but we are at our core a software and technology company. Our company team members has been distilled to world-class, dedicated talented professionals who care about their jobs, each other and our customers. 

Innovation, hard work, and knowing what your customer wants is our daily focus and goal.

Click the link below to visit our flagship site The Natural Sapphire Company

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